Asus ROG Phone 10: Asus has once again shaken up the gaming world with the launch of its new ROG Phone 10. This is not just a phone with strong specifications—it’s built to give gamers a complete and powerful experience. Inside, it holds a massive 7000mAh battery, a stunning 280MP camera, and an advanced turbo cooling system—all of which make it a serious game-changer for professional gamers.
But this phone isn’t only about raw power. Asus has combined high performance with premium design to create a device that works just as well for daily use. From ultra-fast gaming to sharp visuals and long-lasting battery life, everything is packed into one solid device.
In this review, we will explore every detail of the phone—from its stylish design to pricing strategy. We’ll also look at comfort, thermal features, overall feel, and build quality in a clear, informative format.
Design and Styling
The ROG Phone 10 brings back its famous gaming-inspired design. It features a bold, futuristic look with smooth edges, customizable RGB lighting, and a premium metal-glass finish. The appearance gives off both power and class. It’s available in two stylish colors: Eclipse Black and Aurora White.
The phone includes side-firing speakers and touch-sensitive shoulder buttons, giving users a console-like gaming experience. Its 6.78-inch AMOLED display is slightly curved for better viewing but still flat enough for precise finger control. Small vents and a mesh pattern around the body quietly highlight the phone’s cooling capabilities without being too flashy.
Build Quality and Durability
Asus has focused on durability without any compromise. The front and back are protected by Gorilla Glass Victus II, which makes the device more resistant to accidental drops. The frame is made with military-grade metal, so it won’t bend easily—even during heavy gaming sessions.
The phone is rated IP68, meaning it is dustproof and water-resistant. Rounded corners and a well-balanced weight make it comfortable to hold, even during long hours of gameplay.
Display Technology
The display on the ROG Phone 10 shows real improvement. It has a 165Hz refresh rate and a 1ms response time, which means the screen reacts instantly to your touches—great for fast-paced games. With HDR10+, Dolby Vision, and 10-bit color depth, the screen shows bright, lifelike images.
Even in direct sunlight, the screen stays clear thanks to its peak brightness of 1200 nits. The 1000Hz touch sampling rate makes sure every tap and swipe is registered quickly. For competitive gamers, this display offers a real advantage.
Battery Backup and Performance
The 7000mAh battery is the largest Asus has ever used in a smartphone. According to the company, you can expect around 15 hours of nonstop gaming at 120Hz and up to 6 hours of 4K video recording.
Charging is also very efficient. It supports 65W fast charging and 15W wireless Power Delivery. The dual-cell battery design helps reduce heat while charging, which also improves the battery’s overall health. With average daily use, the phone can easily last for two full days on a single charge.
Price and Market Strategy
Asus has set the prices of the ROG Phone 10 to target high-end users:
- ₹79,999 for the 16GB RAM + 512GB storage model
- ₹69,999 for the 12GB RAM + 256GB storage model
In addition to the base prices, Asus is also offering trade-in deals and bank discounts that can save buyers up to ₹5,000.
This pricing strategy puts it below Samsung’s gaming phones in cost, while still offering top-tier performance and features. Asus is clearly aiming to attract performance-driven users who want value without sacrificing quality.
Competitor Analysis – Which Phones Compete with the ROG Phone 10?
The Asus ROG Phone 10 has some strong competition in the gaming phone market. Its main rivals are the Xiaomi Black Shark 6, Nubia Red Magic 8, and Samsung Galaxy S26 Ultra. However, when it comes to keeping the phone cool during heavy use, the ROG Phone 10 clearly stands out. Thanks to its advanced GameCool 5 system, it performs much better than the Black Shark.
The display also refreshes faster than the one on the S26 Ultra, which makes a big difference in gaming. The software that supports gaming on the ROG Phone 10 is also more advanced than what Red Magic offers. For the camera, the ROG Phone 10 uses a powerful 280MP main sensor, which takes very clear pictures. While the S26 Ultra might take slightly better photos in low light, the ROG performs better during the day.
Specifications – What Are the Main Features?
| Feature | Specification |
|---|---|
| Processor | Snapdragon 8 Gen 4 |
| RAM & Storage | 12GB or 16GB RAM, 256GB or 512GB UFS 4.0 Storage |
| Display | 6.78-inch AMOLED, 165Hz refresh rate, 1000Hz touch rate |
| Battery | 7000mAh, 65W fast charging, 15W wireless charging |
| Rear Camera | 280MP (f/1.7), 13MP ultra-wide, 8MP macro lens |
| Front Camera | 32MP (f/2.0) |
| Cooling System | GameCool 5 with vapor chamber |
| Audio | Dual front-facing speakers, Dolby Atmos support |
| Connectivity | 5G, Wi-Fi 7, Bluetooth 5.4, USB-C Gen 2 |
Comfort and Gaming Experience – How Does It Feel to Use?
Asus did not only focus on high specifications. They also made sure the phone feels great to use. The device comes with an AeroActive X cooler, which can be easily attached and helps to keep the phone cool. This keeps gaming smooth for long hours.
It also features shoulder buttons that can be customized for different games. The ROG UI includes tools like real-time performance tracking, macro setup, and personal notifications. The phone does not slip easily from your hand because of its rubber grip. Even if you play games for a long time, the phone stays comfortable to hold because of its great balance and temperature control.
Smart New Features – How AI Improves Gaming
- The phone can detect frame drops and adjust settings automatically.
- It has dual 5G standby, so it can work in any country without changing SIMs.
- The AI cooling system changes the fan speed based on how much the phone is heating.
- A magnetic fan accessory can be attached for even better cooling in handheld mode.
Asus is ahead in combining smart software with powerful hardware. These features make gaming smoother and better in real time.
The ROG Phone Series – A Look Back
Since 2018, the ROG series has built a strong reputation in the gaming phone market. With each new version, Asus has added features like higher refresh rates, larger batteries, and better cooling systems.
The ROG Phone 10 continues that tradition and goes even further. It offers the largest battery, the most powerful camera, and a design made specially for gamers. Asus remains one of the few companies that make phones especially for the gaming community.
Sustainability and Long-Term Value – Built to Last
The ROG Phone 10 is also designed with the environment in mind. It uses recycled aluminum, especially in the cooling parts. The box is also eco-friendly. Asus promises 5 years of security updates, which is great for long-term users.
With a 7000mAh battery, the phone does not need to be charged often. This helps increase battery life over time. Because the phone has good software support, it will also keep its resale value for longer. So overall, this is a smart and sustainable investment in the Android world.
Launch Timeline – When Did It Release?
The ROG Phone 10 officially launched in India on June 10, 2025. It is available both online and in select offline stores. Pre-orders started on June 1, and buyers also received a free AeroActive cooler and hard case with their order.
Public reviews began on June 12, and most people gave it very high ratings. The phone is expected to launch globally by mid-July 2025.
Market Response – How Are People Reacting?
Asus claims that it sold 20,000 units in India during the first week of launch. Market experts believe this helped Asus grow its share in the gaming Android phone market to 10%.
One interesting thing is that not just gamers, but also regular users are choosing this phone. The camera and long battery life are making it popular even among people who just want a reliable phone for daily use. This shows that it is no longer just a “gamer’s phone.”
Should You Buy the ROG Phone 10? Things to Think About
- Do you need long battery life for your daily tasks or gaming?
- Can you tell the difference between a 120Hz and a 165Hz screen?
- Is RGB lighting and an extra fan important for your gaming setup?
- Are you looking for a phone with camera specs like a flagship device?
- Does the custom ROG interface feel good for regular phone use?
Think about these points before making your choice.
Final Verdict – Is the ROG Phone 10 Worth It?
The Asus ROG Phone 10 is not just a phone with high specs—it is a complete gaming machine. With a huge 7000mAh battery, a super smooth 165Hz display, and a 280MP main camera, it performs better than most regular flagship phones.
It is a great choice for gamers, multitaskers, and even content creators. Although it comes with a premium price tag, the level of performance it offers is hard to find elsewhere.
With strong build quality, long-term software support, and extra tools for gamers, Asus delivers a full package. If you are looking for a serious upgrade or a high-end gaming phone, the ROG Phone 10 is definitely a future-ready option.